Leisure & Learn
Hobby Discovery App
Leisure & Learn is a hobby discovery app that that facilitates users in exploring and enhancing their knowledge of various leisure activities while encouraging them to try new ones. The app allows users to discover activities based on their interests, then provides access to resources to master their craft, and finally provides connections with other people that use the app.
Back to Basics
As cultural changes around social media, fashion, and other areas continue to change, there is a new focus on offline activities. There is a scaling down among young people in their online behavior in favor of more hands-on pastimes – especially when interest in gaming, television, technology, and computers are all down among 16-25s. Americans are less keen on impressing others and prioritizing personal, hands-on interests.
Persona & Need Analysis
Julia
Age: 20
Current leisure activity: sewing
Other interests: sewing, soft goods, knitting, crochet
Initial investment: none (uses her mom’s sewing machine)
Needs: affordable materials, patterns
Will
Age: 24
Current leisure activity: video gaming
Interests: arcade games, go karting
Initial investment: a lot of money
Needs: affordable activities
Noah
Age: 26
Current leisure activity: home improvement
Interests: wood working
Initial investment: a lot of time and money
Needs: affordable materials, local workshops
Sarah
Age: 21
Current leisure activity: binge watching
Interests: reading
Initial investment: subscription fee
Needs: help picking activity
Journey Map
Opportunity Areas & Insights
The Problem
The Solution
Provide a personalized experience for users to discover and access productive leisure activities conveniently.
People prioritize convenience over productivity when it comes to leisure activities.
Design Goals
Personalized home tab
Interactive discovery tab
Informative resources tab
Wireframes
Landing Page
Login Page
Discover Tab
Profile Tab
Resource Tab
Brand Colors
RGB: 255, 140, 100
CMYK: 0, 45, 61, 0
HEX: FF8C64
Pantone: 1635 C
RGB: 255, 163, 174
CMYK: 0, 36, 32, 0
HEX: FFA3AE
Pantone: 1765 C
RGB: 244, 83, 255
CMYK: 4, 67, 0, 0
HEX: F453FF
Pantone: 2375 C
RGB: 151, 125, 153
CMYK: 1, 11, 0, 40
HEX: 977D99
Pantone: 7654 C
RGB: 95, 95, 95
CMYK: 0, 0, 0, 63
HEX: 5F5F5F
Pantone: 425 C